A concise written evaluation highlighting issues, risks, and recommended next steps.

What it is:
A short written assessment identifying strengths, gaps, and next steps.

Includes

• Review of one focus area
  (e.g. brand, website copy, AI-generated content, or messaging)

• Identification of:

  • What works

  • What doesn’t

  • Key risks or inconsistencies

• Action-oriented recommendations

• Delivered as a PDF

Does NOT include

• Editing, rewriting, or design

• Strategy development

• Implementation support

• Follow-up calls

Outcome

• Clear understanding of current issues

• Direction before investing further

• A neutral, professional outside view

Clear messaging and positioning so you’re ready to confidently communicate with the media.

What it is:
Preparation to communicate with the media (press, social, etc), confidently, and consistently.

Includes

• Review of existing public-facing material
  (website homepage, bio, About page — up to 3 pages total)

• Message clarification:

  • Core message (what you’re really about)

  • 3 key talking points

• Short media bio (150–200 words)

• Basic press kit (up to 2 pages)

• Tone & positioning guidance (how to speak, what to avoid)

Does NOT include

• Press outreach or pitching

• Press release writing

• Ongoing media coaching

• Crisis communication

Outcome

• Clear, quotable messaging

• Confidence before interviews or features

• Consistent public positioning

A fast, professional review of AI-generated content with clear, actionable feedback.

What it is:
A quick, professional review of AI-generated content with clear guidance on what works and what doesn’t.

Includes

• Review of up to 1,000 words

• Check for:

  • Clarity & coherence

  • Tone and readability

  • Obvious AI artefacts (repetition, flatness, overconfidence)

• Written feedback only:

  • What to keep

  • What to change

  • What to watch out for

Does NOT include

• Editing or rewriting

• Fact-checking

• Structural changes

• Multiple rounds

Outcome

• Clear direction before publishing

• Reduced risk of poor or misleading AI content

• Confidence in next steps

Adapting long-form content into sharp short-form text and video scripts.

What it is:
Adapting long-form content into clear, punchy short-form text and/or video scripts, without losing meaning or voice.

Includes

• Source content up to 5,000 words
  (article, report, essay, long post)

• Creation of 5 short-form outputs, which may include:

  • Short articles or summaries

  • Social or newsletter snippets

  • Short-form video scripts (30 – 60 seconds)

  • Graphics (infographics, etc)

• Edited for:

  • Clarity and concision

  • Strong structure and hooks

  • Consistent tone and message

Does NOT include

• Filming, editing, or production

• Visual assets or subtitles

• Platform posting or scheduling

• New research or fact-checking

Outcome

• Long-form work becomes reusable and accessible

• Clear, punchy content for modern platforms

• Maximum value from existing material

A concise brand foundation - strategy, visuals, and voice.

What it is:
A clear brand foundation: identity + direction.

Includes

• Brand questionnaire or short discovery call

• Brand positioning (who it’s for, how it’s different)

• Logo set (primary + secondary + icon)

• Colour palette

• Typography pairing

• Basic brand voice (tone + wording guidance)

• Mini brand guide (PDF)

Outcome

• Professional, consistent brand

• Ready to use across website & socials

• Clear direction for future growth

Best for

• Freelancers

• Small businesses

• Creatives starting or refining their brand

What it is:
A focused review and clean-up of AI-generated content to make it accurate, human, and relatable.

Includes

• Review of up to 2,500 words AI-generated content
  (e.g. website copy, article, proposal, course text)

• Check for:

  • Clarity & coherence

  • Tone & human readability

  • Obvious inaccuracies or AI artefacts

• Edited & improved version of the text

• Light restructuring where needed

• Brief written feedback (what was fixed + why)

Does NOT include

• Fact-checking beyond surface-level plausibility

• Rewriting from scratch

• Technical, legal, or medical validation

• Large documents (books, reports, manuals)

Outcome

• Text sounds human, clear, and intentional

• Reduced AI “flatness” or overconfidence

• Content ready to publish or share