Brand Essentials Package

A concise brand foundation - strategy, visuals, and voice.

What it is:
A clear brand foundation: identity + direction.

Includes

• Brand questionnaire or short discovery call

• Brand positioning (who it’s for, how it’s different)

• Logo set (primary + secondary + icon)

• Colour palette

• Typography pairing

• Basic brand voice (tone + wording guidance)

• Mini brand guide (PDF)

Outcome

• Professional, consistent brand

• Ready to use across website & socials

• Clear direction for future growth

Best for

• Freelancers

• Small businesses

• Creatives starting or refining their brand